In 2020, the events and hospitality industry faced challenges like never before but with the UK’s intended roadmap, it now installs positivity that has reinforced our planning. There is an appetite to get back to face to face as soon as possible but it is also important to consider the ‘anxiety hangover’ that indoor events may face. Because of this, there is an opportunity to maximise the experience in the great outdoors and when it comes to drawing attention to your brand or company, outdoor LED screens are the perfect solution.
As one of the UK’s leading independent full event production and project management companies. Our state of the art inventory of products is made for Outdoor Events – If you’re curious about outdoor LED for your brand or business, and whether or not it is right for your event, we have prepared this piece to guide you on the right options for outdoor events.
Choosing the best outdoor screen for your event can be overwhelming, as there is an abundance of technology, specifications and features on the market. You will need to start off by considering the location of your event (and the screen), the viewing distance for the audience, the environment you are working in and of course, the content that you wish to display as part of the video.
LED displays are panel displays that use a collection of ‘Light Emitting Diodes’ (LED) as their light source. Not only do they offer a superior picture, they are highly efficient when it comes to energy usage, making them an increasingly popular choice.
LED display boast an ultra bright, high definition screen, making them the perfect solution for outdoor (and indoor) events. Because of their clear visibility and brightness capability, you wont need to worry about direct sunlight, or indeed nighttime when it is dark. This highly agile equipment will perform excellence for you in rain or shine; robust and weatherproof, they are designed to protect against all weather conditions to make the most our of the video content that you wish to display.
These displays have become prevalent in technical event production because they completely elevate the consumer experience. Two of the most important things in event production can be visual and sound and because of their superior quality, it makes them the easy choice that is guaranteed to benefit your outdoor environment.
Our screens are built from multiple panels that are connected together. These are completely customisable because we can scale to any shape or size depending on your bespoke requirements. This makes them ideal for large stadiums and arenas, festivals, smaller trade shows, trade events, product launches and exhibitions and everything in between. Your LED screen should be used at events that require a vividly lit display, when you need to ensure that content and performances are seen and enjoyed from hundreds of yards away.
When considering the best options for LED screen hire, here are some examples of the most popular benefits to Outdoor LED:
Useful information such as directions, event information and brand partnerships or announcements will help your event goers get the most out of their experience. You can also update your content in realtime to display on your large outdoor LED video screens. With high resolution images, exceptional picture quality and advertising in mind, they are the perfect digital signage solution.
Whether you’re hosting a summer festival, an outdoor exhibition or creating a fan zone for the sports game of the year, you can guarantee that including a visual element with outdoor LED video will take your event to the next level, and its going to look awesome. Your opportunity to maximise on the design of this and the visuals for your event really are exemplified. For example, outdoor LED displays at a concert significantly improve the visibility for people that are not as close to the main stage. Equally, if you are hosting an outdoor exhibition, your screen will display upcoming events and information on stands. With enhanced screen technology, our screens reduce shadowing and eliminate glare making it crystal clear for showcasing your content and performances. Because LED is so robust against weather conditions, you won’t need to worry about direct sunlight with high brightness and high contrast displays, the visuals are absolutely crucial to captivating your audience so make sure that the screen rating is at least 2000 nits if you are completely exposed outdoors.
By ensuring that your content (and performances) are visible to everyone at your event, you won’t run the risk of leaving people out. Your event goers, and concert attendees will feel more engaged if they are able to see absolutely everything that is happening at all times – Using your outdoor LED display to show other participants enjoying themselves will increase the engagement at an event and greatly enhances outdoor advertising. With full video and AV production, you will be able to fully enhance the experience for your audience. Perhaps you want to encourage participation, try syncing social media feeds and leveraging on specific hashtags to promote other features at your event.
Whether you need to entertain 100 people or 100,000, you will want to make sure that all of your attendees feel that they are getting value out of the experience at all times. When considering your LED screen at an outdoor event, think about how you can get the absolute most out of it throughout the entire schedule. What you do with the screens before, during and after could really support brand engagement, sponsorship opportunities and entertainment for gaps in between performances and scheduling activities.
One of the most important benefits to outdoor LED is that your screens can be used to display content for hundreds of yards which maximises on the opportunity for advertising and promotion. This also may help people who still have some anxiety in the return to large crowds, because they can still enjoy everything from afar. Increasing the reach of your content has many benefits, but it also means that you do not have to limit your production when considering the location of your event too.
Also, remember that you cant use an Indoor video wall for an Outdoor display! Many people will try to use an indoor display at an outdoor event. Not only does this reduce the resolution of your content, it is not a very smart way to cut costs. If your Video wall technology is not weatherproof, the LED video display will become a huge electrical risk – the display will most likely not work and no one will be able to see your content and advertising.  Speak to Bigabox about our comprehensive wide range of products and systems and get a price from us today.
Looking for help with Outdoor LED?
Bigabox are a leading supplier and we specialise in only the best in a range of LED, LED technology and LED video solutions. Working alongside some of the world’s biggest brands, artists and bands, and supplying Industry-leading visual shows to audiences around the world. Using our fully trained technicians and rigging crews, we also have a full roster of specialist trade services available to cater for exhibition stand builders, event production and conference organisers, AV suppliers and design agencies. Bigabox also provides fully bespoke video wall hire, sales, and installation services.
Call or email us to find out more.
Bigabox Productions are one of the UK’s leading independent, full event production companies, fusing the gap between creativity and technology.
0330 120 1424 | info@staging.bigaboxproductions.co.uk
